Glenn Howells Architects were appointed to design this landmark motorway service area following an invited design competition. The client wished to identify an architect whose approach would complement the values of the project and its landscape sensitivities. The MSA building is intended to set a new standard in the industry and provide a new sustainable model on the motorway network.

The building elements of the scheme have been designed to have a low impact on the immediate landscape, the long distance views and most importantly the environment. Landscape and building form have been designed as one. The buildings are site specific and are designed to read as another gentle undulation in the rolling Cotswold countryside knitted into the landscape.

The roof defines this simple building. Externally, the organic shape and height help to soften the building profile as well as the grass covering. Internally, the exposed timber adds a sense of intimacy and reflects the rural vernacular while remaining a contemporary statement.

Internally, the buildings combine traditional local materials and contemporary design, which are intended to be peaceful and separate from the motorway.